Post by shinfa628 on Oct 26, 2024 9:35:15 GMT
What is Growth Hacking?
Growth Hacking is a set of techniques that aim to rapidly grow your company, whether in users, revenue or impact depending on your objective, and with the least possible expense and effort.
We can deduce that, if Growth Hacking seeks to grow with the least expense and effort , one of the sectors most likely to carry out these techniques are startups, since, normally, they do not tend to have large financial resources at the beginning but at least they seek to grow with few resources.
“But is this only applicable to companies that are just starting out on the market or small companies?” Not at all. These techniques can be applied to your own business, regardless of its size. And one of the questions that comes to mind is: Who can do this work?
Characteristics of the Growth Hacker
Growth hacker
Although there is no specific training to become a "Growth Hacker", it is clear that certain knowledge and skills are needed to apply these strategies, such as:
Content marketing.
Sales and conversion techniques .
Social Media Management.
Web design and development.
Web analytics/SEO.
As well as being a creative, curious, analytical, flexible person, eager to innovate, research and stay up to date with the latest technology.
How to apply Growth Hacking
1. Fit your product to the market
Assuming that we have already analyzed the market, the competition and our target audience, it is not enough to just sell your service or product in an original and creative way. What you are offering has to be able to solve some kind of need of your buyer persona . No matter how much we promote something, we do not have to make it work if nobody needs it.
2. Analyze the market and your audience
Once our service or product is on the market , we need to analyze the behavior of our potential consumers within it. This will also help us to forge the path for our audience to reach us in the best way.
How do we analyse this situation? We can use the well-known “ conversion funnel ”. This funnel will be different depending on our business, but the goal is basically to be able to create a kind of behaviour map for our users.
3. Define achievable goals
Achieving growth is a general objective but not at all defined. In order to achieve it, we first have to define objectives that are more realistic, specific, measurable, achievable and with a time limit to meet them, that is, what are called SMART objectives (which we will talk about in future posts) and that will lead us little by little to the final objective.
It has been proven that when we can see how we can whatsapp blasting
reach our next goal (a specific objective) we are much more likely to achieve it because it becomes achievable for us, whereas if the objective is very far away and takes us a long time in the term (general objective) we are usually not clear about how to move forward and end up dispersing.
For example:
Too broad a goal: increasing web traffic.
Most appropriate specific objective: reach a certain number of visits in a month.
4. Measure, test, scale
Without analysis, goals lose their meaning, because why do we want a goal if we don't know when we've reached it? And how do we know? By measuring and analyzing the results. It's not enough to just extract the data, we also have to know how to interpret it. And once we interpret it, we can do tests using A/B tests to check what we get the most conversions with and, therefore, what the public prefers.
If you don't get very good results at first, don't worry! Beginnings are often difficult, you just have to be patient and attentive. Don't be afraid to experiment either. Even the smallest thing can make a difference. Remember that this also helps you to find out what your audience prefers, so it is necessary to experiment in order to find out.
Thanks to this, we will not only build the profile of our buyer persona by getting to know their interests better, but it will also help us scale our objectives and increase conversion.
