Post by karimahafisa888 on May 16, 2024 10:40:52 GMT
Source: RD Station Example of CRM. Source: RD Station If you are not new to marketing and sales, you may have already heard of a CRM. CRM means “customer experience management” in Portuguese it can contribute to the marketing area. This is because, through it, the behavior of the current buyer is understood. A CRM has a dashboard with information necessary for customer monitoring. Through it, it is possible, for example: Check interactions; Personalize fundraising campaigns more effectively; Increase the sales; As you can see, a CRM is essential to the Marketing Planning implementation process. However, there are still other important tools such as the one discussed below. Marketing Information System (SIM) – execution stage A SIM is a system that collects and analyzes marketing information. This information can be internal to the company or external (market, competitors, etc.
). With this, the system is capable of systematizing random information to, for example: Understand market trends; Customer purchasing behavior patterns, etc. Its essentiality lies in the ma Algeria Phone Number cro understanding of the business activities that it enables. This is because the SIM is a database fed daily. Based on this data (from social networks, blogs, articles, etc.), structuring and diagnosis are made. For the result to be the best possible, the analysis must be carried out periodically. Analysis of Marketing Planning results It can also be considered as an execution phase. It is a crucial step as the results obtained from campaigns and tests are collected. At this point, a CRM can greatly facilitate analysis. An action that can also be extremely useful is measuring the service provided. The tool that can help a lot in this process is the Servqual Scale.
See below! Servqual Scale – results analysis stage Source: researchgate This tool consists of offering options for your customer to rate the service provided after purchasing. Hence the origin of the name: “serv” for services and “qual” for quality. . The scale is answered by the customer after a service and consists of a questionnaire. To find out whether the service provided is in line with the customer's perception of quality, a certain sequence of questions must be followed: Firstly, we ask what the client believes the ideal company should be like; Afterwards, we ask how the real company analyzed is performing; During the analysis of the collected data, the real company and the ideal company are compared according to the client's conception. The Servqual scale, therefore, works as an excellent indicator. Your data can be used to understand what needs to be modified in the customer journey.
