Post by account_disabled on Mar 4, 2024 9:57:37 GMT
Puido Categories Online communication , Social networks Steps to optimize a company page on LinkedIn Nowadays, a company not being represented on LinkedIn can be suicide. With more than 800 million users worldwide, Microsoft's social network is by far the one that takes the lion's share of the pie in terms of relationships and interactions in the strictly professional field. Both large companies and SMEs can take advantage of the reach that this community has, either by attracting your brand of technical profiles or as a reliable source of information for any range of workers. For B2B (business-to-business) marketing , LinkedIn is a fundamental tool. For example, around 81% of technical or engineering profiles spend some time learning about trends in their sector on LinkedIn. We are talking, therefore, about numbers that are difficult to surpass by another social network that competes in the same spectrum. If you are reading this post, you probably have not created a brand profile on LinkedIn or you already have one, but it is not giving the results you expected.
In both options, there is still a remedy, but it is better that you listen to a series of advice. Specifically, we recommend following these 6 simple steps to optimize a company page on LinkedIn . 1. Prepare an attractive and identifiable visual appearance Your company is associated with a brand and visual identity that must be replicable in your LinkedIn BTC Users Number Data company profile. The logo has its specific space in the profile photo section while the most representative image of your business is located in the cover image . In the case of the cover, it is usually a design that graphically reflects what the company means, and may or may not include an official claim. Depending on the situation, there are companies that use their covers to promote products, services or events , taking advantage of an exclusive offer or sales reinforcement. Even so, it is not advisable to go overboard with the content and commercial information in the profile. After all, your LinkedIn page is an extension of your website and a business card , so the colors and corporate iconography must be present.
The final feeling should be that there is coherence with the rest of the brand's online presence. Optimize a company page on LinkedIn Example of company page header on LinkedIn 2. Boost your positioning with your company description Proper writing of the summary and general description will help you improve your positioning and quickly increase the views of your page. The messages have to be direct and provide the most relevant information about your company, being consistent with the rest of your promotional channels . It is even recommended that the URL also be consistent with the words most linked to your final message. From LinkedIn itself it is estimated that those pages that complete all the information fields can reach up to 30% more weekly visits . The key is to make it easier for users who are interested in your sector to find you. You should also take into account the customization of the call to action (or CTA) button so that it is aligned with the content to which you are going to redirect.
In both options, there is still a remedy, but it is better that you listen to a series of advice. Specifically, we recommend following these 6 simple steps to optimize a company page on LinkedIn . 1. Prepare an attractive and identifiable visual appearance Your company is associated with a brand and visual identity that must be replicable in your LinkedIn BTC Users Number Data company profile. The logo has its specific space in the profile photo section while the most representative image of your business is located in the cover image . In the case of the cover, it is usually a design that graphically reflects what the company means, and may or may not include an official claim. Depending on the situation, there are companies that use their covers to promote products, services or events , taking advantage of an exclusive offer or sales reinforcement. Even so, it is not advisable to go overboard with the content and commercial information in the profile. After all, your LinkedIn page is an extension of your website and a business card , so the colors and corporate iconography must be present.
The final feeling should be that there is coherence with the rest of the brand's online presence. Optimize a company page on LinkedIn Example of company page header on LinkedIn 2. Boost your positioning with your company description Proper writing of the summary and general description will help you improve your positioning and quickly increase the views of your page. The messages have to be direct and provide the most relevant information about your company, being consistent with the rest of your promotional channels . It is even recommended that the URL also be consistent with the words most linked to your final message. From LinkedIn itself it is estimated that those pages that complete all the information fields can reach up to 30% more weekly visits . The key is to make it easier for users who are interested in your sector to find you. You should also take into account the customization of the call to action (or CTA) button so that it is aligned with the content to which you are going to redirect.
