Post by sumaiyajannt on Feb 25, 2024 4:47:25 GMT
Sustainability certifications. What are they for? The acceleration of the climate crisis has more people looking for ways to make a positive difference and reduce their impact on the environment, and more companies realizing that a commitment to sustainability can benefit the bottom line. Although many companies have a genuine desire to do good, some fall into the trap of greenwashing , that is, trumpeting their climate benefits but continuing to harm the environment, due to confusion, misinformation or loss of opportunities. According to B The Change, several certification organizations have emerged to help companies and consumers identify actual practices and products that can mitigate climate change and even have a positive effect on the environment. What are sustainability certifications for? 3 experts respond Sustainability certifications: 3 experts respond Leaders from three of the certification organizations mentioned recently spoke about how their nonprofits work with businesses to promote climate action and sustainability, and how their groups coexist and help businesses collaborate and innovate together to protect the future of the Earth.
They are: Kate Williams , CEO of 1% for the Planet, a global network founded in 2002 that inspires businesses and individuals to make daily commitments Phone Number List and changes to support environmental nonprofits through three values Key points: advising on aligned giving strategies, storytelling for impact, and including the 1% values and logo in a product or service. Ben Anderson , CEO of B Lab US & Canada, the non-profit organization created in 2006 that oversees B-certified companies. Certification involves three main components: social and environmental performance verified through the B Impact Assessment, visible and transparent evaluation results; and required legal accountability for stakeholder governance through charitable corporation status or similar structure. Austin Whitman , co-founder and CEO of Climate Neutral, which certifies companies by helping them measure, offset and reduce their carbon footprint. Founded in 2019, Climate Neutral provides businesses with a simple, practical guide to reducing carbon and lets consumers know which brands are pursuing a zero-carbon future.
The three leaders spoke about how each certification is unique, but also complementary, and how they help companies build a positive impact framework and set goals for the future, while helping consumers find companies that act for . Why should companies seek sustainability certifications? Kate Williams : These certifications are not just for products, not just for consumer packaged goods, where someone can pick it up off the shelf and look at the logo on the packaging. As consumers become more clear that they want to address climate change and have their dollars drive solutions, they are also thinking about services. One of the things that I think is really important for people to understand about certification is that it can extend to services as well. sustainability certifications In the case of 1% for the Planet, you can choose your life insurance, you can choose your bank, you can choose a brand and a marketing agency, you can choose a fitness trainer, all of whom are giving back their 1% and are certifying that annually. So it's more than just a logo to put on a product label. Every one of your dollars spent on any of the different types of things you spend your money on can drive change.
They are: Kate Williams , CEO of 1% for the Planet, a global network founded in 2002 that inspires businesses and individuals to make daily commitments Phone Number List and changes to support environmental nonprofits through three values Key points: advising on aligned giving strategies, storytelling for impact, and including the 1% values and logo in a product or service. Ben Anderson , CEO of B Lab US & Canada, the non-profit organization created in 2006 that oversees B-certified companies. Certification involves three main components: social and environmental performance verified through the B Impact Assessment, visible and transparent evaluation results; and required legal accountability for stakeholder governance through charitable corporation status or similar structure. Austin Whitman , co-founder and CEO of Climate Neutral, which certifies companies by helping them measure, offset and reduce their carbon footprint. Founded in 2019, Climate Neutral provides businesses with a simple, practical guide to reducing carbon and lets consumers know which brands are pursuing a zero-carbon future.
The three leaders spoke about how each certification is unique, but also complementary, and how they help companies build a positive impact framework and set goals for the future, while helping consumers find companies that act for . Why should companies seek sustainability certifications? Kate Williams : These certifications are not just for products, not just for consumer packaged goods, where someone can pick it up off the shelf and look at the logo on the packaging. As consumers become more clear that they want to address climate change and have their dollars drive solutions, they are also thinking about services. One of the things that I think is really important for people to understand about certification is that it can extend to services as well. sustainability certifications In the case of 1% for the Planet, you can choose your life insurance, you can choose your bank, you can choose a brand and a marketing agency, you can choose a fitness trainer, all of whom are giving back their 1% and are certifying that annually. So it's more than just a logo to put on a product label. Every one of your dollars spent on any of the different types of things you spend your money on can drive change.
