Post by pujadas on Oct 18, 2023 11:22:30 GMT
New business is key to the success of any law firm. That's why finding ways to reach new potential clients is essential, but you need to follow the rules when it comes to lawyer marketing. Following the advertising rules of the legal profession and the OAB for your area is not just a good idea: it is mandatory if you want to avoid unethical lawyer advertising and the possible consequences. Knowing the lawyer marketing rules that apply to you is also critical in today's digital age.
From social media to law firm websites, online advertising to connect with clients is increasingly common among lawyers. And with more business being conducted remotely, the ability to attract customers using digital marketing strategies is more important than ws data ever. No matter what medium you use to advertise, the first thing you need to do before implementing any lawyer marketing or advertising strategy is know the lawyer advertising rules and responsibilities that apply to you – and follow them. This article will help give you a general understanding of lawyer marketing best practices and rules, but it is essential to follow the rules of the legal profession and the OAB.
Content Index DO THE LAW LAW AND OAB STATUTES ALLOW LAWYER MARKETING? 1. NEVER SAY YOU ARE AN EXPERT 2. DO NOT MAKE FALSE CLAIMS 3. MAKE SURE CUSTOMER TESTIMONIALS ALSO FOLLOW THE RULES DO THE LAW LAW AND OAB STATUTES ALLOW LAWYERS' MARKETING ? In short, yes. Lawyers can advertise, but they must follow the legal advertising rules and ethical obligations of the legal profession and the OAB. KNOW MORE A lawyer can communicate information about his services through any platform, but there are rules about what he may have to follow. For example: 1. NEVER SAY YOU ARE AN EXPERT Words matter, so be careful what you call yourself. Even if you have a high level of expertise, it is generally against the rules to call yourself a “specialist” or “expert” unless you have been formally certified or accredited as such.
Lawyers should not imply that they are experts in an area of legal practice unless they have actually been certified by a Bar-accredited organization authorized by their state, district or territory. So while it's okay to say you're focused on a certain area of law, you can't say you're an expert unless you've been certified as such in your field. For example, the requirements to be considered a legal specialist include practicing law continuously for a certain number of years, with a defined portion of time dedicated to practicing in the specialty area. 2. DO NOT MAKE FALSE CLAIMS Outright lying when advertising your law firm is a big mistake. But it's not just lies that can be perceived as unethical advertising.
